Henry Matos - Coco, Early & Associates



 The bad news about selling your home is that there are dozens of mistakes you might make that could result in a lost sale, unnecessary price reductions, and delays in finding a buyer.

The good news is that the vast majority of seller mistakes are completely avoidable -- especially when you have an experienced real estate agent guiding you through the process and providing you with ongoing advice and marketing assistance.

Pricing and Perception

Setting too high of a price for your home is a common mistake -- one that's often difficult to recover from. Since "the clock is ticking" from the moment your home officially goes on the market, it's important to make the most of those first few weeks.

House hunters are often strongly attracted to homes that are advertised as being "just on the market." Those words can be very compelling because they imply newness, a limited opportunity, and scarcity. As the advertising industry has known for generations, consumers are drawn to products and services that are new, fresh, and in demand. However, just like yesterday's news or day-old bread, the longer a house is on the market, the less appealing it becomes.

According to a Zillow study, homes for sale priced around or slightly below market value are almost 50 percent more likely to sell within 60 days than those priced 12 percent or more above market value.

Working with a knowledgeable real estate professional can help make sure you don't lose that initial out-of-the-gate momentum by pricing yourself out of the market. They'll base their recommendations on a number of factors, including a comparative analysis of recently sold homes in your neighborhood .

Here's a house-selling mistake that most people probably don't know about: You might be losing potential buyers because you've chosen an "odd selling price." The National Association of Realtors points out that listings may sometimes be excluded from Internet search results if the asking price is just a few thousand dollars above a typical pricing range. "Buyers search real estate websites for price ranges, such as 'homes between $250,000- $300,000.' If you set an odd price to make your listing stand out, say $302,499, you may miss some of your best potential customers."

If you realize after a few weeks that you've incorrectly priced your house, it not only becomes necessary to lower the price, but you also have to contend with a lower perceived value among prospective buyers.

Buyer Psychology

A few other words and phrases that tend to whet the appetites of prospects searching for their next home include "move-in condition," "landscaped," and "updated." Many people also like the sound of granite countertops, maple hardwood floors, and gourmet kitchens.

While it pays to know a little about pricing, home staging, and buyer psychology, getting advice and guidance from a seasoned real estate agent is usually your best bet for producing the fastest and most satisfying results in selling your house.


During warmer weather, you probably don’t think much about your heating bill. But when you don’t need it is the best time to make changes and upgrades to your home so that throughout winter, you can live in blissful warmth. Some changes, such as exchanging your old single-pane windows for those double or triple panes with low U-factors, or mitigating drafts, leaks, and gaps should be top of the list. But, if you really want to make a difference in your energy bill, read up on passive building principles.

Passive building concept

Using building science, the five main principles of passive building techniques give measurable, efficient use of energy. Builders joined with scientists from the US and Canada way back in the 1970s to develop the original principles using funding from the US Department of Energy and the Canadian government. In the next decade, German and other northern European scientists and builders added more information. Distilled for current use, they are:

  • Continuous insulation throughout the building’s “envelope” (the weather, air and thermal barriers).
  • Creates an airtight envelope to keep outside air from entering and conditioned air (heated or cooled) from escaping.
  • High-performance windows allow in light but mitigate temperature transference.
  • Heating and cooling systems utilize heat and moisture-recovery ventilation and “minimal-space” air conditioning.
  • Exploits the sun’s energy for light and heat but minimizes solar impact during cooling.

How it works

The exceptionally snug insulation and design strategies use the heat from appliances and the home’s occupants to keep the indoor temperatures steady through all four seasons and in each weather condition. It does this by constant mechanical filtration to keep the air quality high. This mixture of insulation and continuous low-level filtration prevents mildew and mold spores from establishing and growing inside the home.

This type of construction especially benefits allergy prone-family members or those with respiratory illnesses.

To receive passive house certification, the design must have high R-value insulation and demonstrably less (90% less) energy required for heat. Overall energy use must be 60 to 70 percent lower compared to similar-sized standard code-built homes.

Other features contributing to the passive energy savings include flat-paneled rooftop solar water heating systems that typically heat water to between 99 and 140 degrees, even in cloudy weather. Other passive homes include the use of wood heat for the coldest of winter days.

Metal roofing, especially in snow-prone areas, allows snow to slide off the roof, and utilizing covered porches and patios protects the home’s entrances from rain and snow buildup.

If you’re interested in a certified energy efficient home. Let your real estate professional know so that the houses you see fit your requirements.



25 Albermarle St, Methuen, MA 01844

Single-Family

$389,900
Price

5
Rooms
3
Beds
1/1
Full/Half Baths
PICTURE PERFECT! This split level home features an elegant blend of traditional and contemporary at its finest. The home offers a unique open concept floor plan that is equipped with three spacious bedrooms a fabulous family room perfect for all your entertaining needs, sitting room and a gourmet kitchen with granite counter tops, center island & stainless steel appliances truly making this the hub of the home. The updates in this home will surely exceed all of your expectations! You will not want to miss out.
Open House
Saturday
August 17 at 2:30 PM to 4:00 PM
Cannot make the Open Houses?
Location: 25 Albermarle St, Methuen, MA 01844    Get Directions

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25 Albermarle St, Methuen, MA 01844

Single-Family

$399,900
Price

5
Rooms
3
Beds
1/1
Full/Half Baths
PICTURE PERFECT! This split level home features an elegant blend of traditional and contemporary at its finest. The home offers a unique open concept floor plan that is equipped with three spacious bedrooms a fabulous family room perfect for all your entertaining needs, sitting room and a gourmet kitchen with granite counter tops, center island & stainless steel appliances truly making this the hub of the home. The updates in this home will surely exceed all of your expectations! You will not want to miss out.
Open House
Saturday
August 17 at 2:30 PM to 4:00 PM
Cannot make the Open Houses?
Location: 25 Albermarle St, Methuen, MA 01844    Get Directions

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5 Williams Street, Salem, NH 03079

Single-Family

$399,900
Price

4
Bedrooms
6
Rooms
4
Baths
YOUR WAIT IS OVER! This 4 bedroom 2 bath cape offers an open concept floor plan that makes perfect for all your entertaining needs and casual family lifestyle! Home features a spacious kitchen with custom cherry cabinetry that opens up to a sunlight family room, dining room with custom millwork & gleaming hardwood floors throughout making the transition from room to room seamless. For your outdoor entertaining you will be lead to the backyard where you will find a patio, expansive fenced in backyard with privacy surrounded making it your own private oasis. Conveniently located to schools, shopping and commuter routes. This home will not last!Showings begin Sunday, 8/11
Open House
Sunday
August 11 at 1:30 PM to 3:00 PM
Cannot make the Open Houses?
Location: 5 Williams Street, Salem, NH 03079    Get Directions






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